It’s time to switch off! Saturday 29th March 2014
Earth Hour is a global WWF (formerly known as World Wildlife Fund) climate change initiative. It is an event that aims to create awareness of people taking responsibility towards a sustainable future by turning the lights off. Millions of people turn off their lights for Earth Hour at 8.30pm (20:30) in their local times on the last Saturday of March.
Iconic buildings and landmarks from Europe to Asia to the Americas have stood in darkness during previous Earth Hours. Earth Hour started in Sydney, Australia, in 2007. This event saw 2.2 million homes and businesses turn their lights off for one hour to make their stand against climate change that year. Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating in 2008. Global landmarks such as the Sydney Harbour Bridge, the CN Tower in Toronto, the Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness for Earth Hour. In March 2009, hundreds of millions of people took part in the third Earth Hour.
WWF, which organizes the annual Earth Hour event, aims to stop the degradation of the earth’s natural environment. It also focuses on building a future where people live in harmony with nature. The organization functions through a network of more than 90 offices in more than 40 countries worldwide. Its first office was founded in Morges, Switzerland, on September 11, 1961.